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What ‘Software-Defined’ Really Means | @CloudExpo #AI #SDN #SDX #DevOps
It’s time to bring some clarity into the big picture of SD – what it is, and perhaps even more importantly, what it is not.

The visual model to declarative metadata representation to immutable deployment vision is in essence what SD is all about.

The secret to making this approach practical, and thus the key to understanding why SD approaches have become so prevalent, is the word immutable.

Once we get an SD approach right, we no longer have to touch the deployed technology whatsoever. Instead, to make a change, update the model and redeploy.

In a recent Cortex, I bemoaned the fact that as buzzwords go, Digital Transformation is excessively vague. There is yet another buzzword of our times that is suffering the same fate: Software-Defined.

Rare though buzz-adjectives may be among the pantheon of buzz-nouns and the occasional buzz-verb, Software-Defined (SD) has become remarkably pervasive. In fact, it ties together many different, quite disparate concepts into what has become a vague mishmash.

It's time to bring some clarity into the big picture of SD - what it is, and perhaps even more importantly, what it is not.

The Many Uses of Software-Defined
The most concrete use of the SD adjective is perhaps in the phrase Software-Defined Networking (SDN). SDN separates network equipment's control plane (where routing instructions and other metadata go) from the data plane (where the data being routed go), and then shifts the entire control plane to centralized software.

The network, however, is only the beginning. We have SD infrastructure (SDI), SD data centers (SDDCs), SD wide-area networking (SD-WAN), and more. Each of these approaches follows the lead of SDN, shifting control of various pieces of hardware (or virtualized hardware) to centralized, software-based management and configuration applications.

SDI (which includes SDN), in fact, is at the core of cloud computing. Clearly, there's no way to scale a cloud data center if people had to run from server to server making changes.

Furthermore, Network Functions Virtualization (NFV) from the telco world also falls under the SD banner. With NFV, telco service providers shift all control to software, so that the underlying hardware is entirely generic. No more dedicated switches, routers, and specialized telco gear - all the hardware consist of generic, white-label boxes.

Software-Defined: Beyond the Network
While the network-centric context of SD in corporate networks, cloud data centers, and telco infrastructure forms the home base of the SD movement, SDI is also an essential enabler of continuous integration and continuous delivery (CI/CD), core elements of DevOps.

In order to achieve the velocity that CI/CD promise, the ops part of the story must be SD. Instead of ops people managing servers individually, the DevOps team must be able to deploy and manage software automatically via centralized software control. In other words, the immutable infrastructure principle behind DevOps is nothing more than SDI.

In fact, now that virtualization has matured, all the infrastructure from hypervisors down to bare metal is SD.

At the application level, however, the SD story gets more complicated.

Using software to automate the tasks involved in deploying software is nothing new. Developers have been using runbooks for years - scripts that tell various parts of the environment to execute a series of tasks in a particular sequence.

As DevOps has matured, the notion of the mundane runbook has taken on new life, as DevOps vendors automate increasingly broad swaths of the software development lifecycle (SDLC) with ‘recipes' or other scripting approaches.

As applications and the environments they run in get more complicated, however, the world of DevOps automation finds itself in a Catch-22: the automation scripts or recipes themselves become increasingly complex software applications in their own right, and thus must go through an SDLC of their own, with all the testing and governance that go along with it.

As a result, we're back to square one, manually creating, managing, deploying, and versioning software.

Does Software-Defined Mean Declarative?
To address this Catch-22, some DevOps tools take a declarative approach. Instead of scripting the environment step by step, the declarative approach enables the user to describe the desired behavior, and then the tool interprets such a description and takes the necessary actions to implement such behavior out of sight of the user.

In fact, in many contexts, when most vendors say SD, they really mean that they take a declarative approach, separating configuration from the underlying implementation. There's more to SD behavior than simply following a declarative approach, however.

For example, HTML (and markup languages in general) are declarative. And while we could certainly hand-code a web page by pecking out HTML, we're far more likely to use a visual tool for that purpose.

When we build a web site using such a tool, we're essentially working with models. The model is a visual, configurable representation of the page that the tool can convert into HTML for browsers to render into the page itself for users to view.

In this example, therefore, we have three different ways of thinking about the page: as a visual model, independent of any particular technology implementation of the page; as the HTML markup for that page; and as the action of the browser itself, an application purpose-built to render HTML into visual pages.

Architects and other shrewd readers will recognize the pattern above as being an instance of Model-Driven Architecture (MDA), or its common implementation, Model-Driven Development (MDD).

Does Software-Defined Mean Model-Driven?
MDA is an Object Management Group (OMG) standard
for creating metamodels that represent platform-independent models (our visual model, above) and platform-specific models (the HTML markup in the example), as well as an abstracted approach for turning the former into the latter.

Models, especially visual ones, are in broad use today, but MDA and MDD's best days are behind them. The reason: they didn't deal as well with change as MDA's creators had hoped.

In the MDD world, a developer might build a (platform-independent) model of an application in a model-driven tool and then push a button and out would pop the (platform-specific) source code that represented the working application.

However, if developers wanted to subsequently make a change, they would either need to change the model and regenerate and redeploy all the code (an onerous and time-consuming task), or tweak the auto-generated code itself, thus making it inconsistent with the model.

Round-trip tooling that would take tweaked code and automatically update the model - the holy grail of MDD - has proven impractical.

If we combine some of the principles from MDD with the declarative approach, however, we finally see some light at the end of the tunnel. Instead of the code-generating context of MDA reminiscent of CASE tools of yore, the platform-specific representation for a declarative model consists of a metadata representation of a configuration.

In practice, tools that take this approach create such metadata representations in JSON, XML, or a domain-specific language appropriate to the task at hand. Developers occasionally have reason to view such metadata, but rarely if ever have call to monkey with it directly.

Instead, users - who need not be developers - simply make changes in the model, typically via direct interaction with icons or other visual elements, or by selecting appropriate configurations. The underlying platform takes care of the rest.

The Intellyx Take
The round-trip code-generation vision of MDD proved unworkable, but the visual model to declarative metadata representation to immutable deployment vision is in essence what SD is all about.

The secret to making this approach practical, and thus the key to understanding why SD approaches have become so prevalent, is the word immutable.

Once we get an SD approach right, we no longer have to touch the deployed technology whatsoever. Instead, to make a change, update the model and redeploy.

The most important takeaway from this Cortex: this core SD pattern is fully generalizable. It works with networks, data centers, DevOps-based deployments, and as I'll cover in part two, it's also at the core of the Low-Code/No-Code movement.

It's no wonder, therefore, that Software-Defined Everything (SDX) is rising to the top of the buzzword heap - but SDX is no mere buzzword. It describes the central technological principles behind Agile Digital Transformation.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: Tim Adams.

About Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.



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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


CloudEXPO Stories
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. SD-WAN helps enterprises to take advantage of the exploding landscape of cloud applications and services, due to its unique capability to support all things cloud related.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure using the Kublr platform, and how Kubernetes objects, such as persistent volumes, ingress rules, and services, can be used to abstract from the infrastructure.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Top Stories for Cloud Expo 2013 East

... (more)

Best Recent Articles on Cloud Computing & Big Data Topics
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IT organizations face a growing demand for faster innovation and new applications to support emerging opportunities in social, mobile, growth markets, Big Data analytics, mergers and acquisitions, strategic partnerships, and more. This is great news because it shows that IT continues to be a key stakeholder in delivering business service innovation. However, it also means that IT must deliver new innovation despite flat budgets, while maintaining existing services that grow more complex every day.
Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan, Rex Wang, Vice President of Product Marketing at Oracle, discusses and dispels some of the common myths about cloud computing that still exist today.
Despite the economy, cloud computing is doing well. Gartner estimates the cloud market will double by 2016 to $206 billion. The time for dabbling in the cloud is over! The 14th International Cloud Expo, co-located with 5th International Big Data Expo and 3rd International SDN Expo, to be held June 10-12, 2014, at the Javits Center in New York City, N.Y. announces that its Call for Papers is now open. Topics include all aspects of providing or using massively scalable IT-related capabilities as a service using Internet technologies (see suggested topics below). Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded. Help plant your flag in the fast-expanding business opportunity that is The Cloud, Big Data and Software-Defined Networking: submit your speaking proposal today!
What do you get when you combine Big Data technologies….like Pig and Hive? A flying pig? No, you get a “Logical Data Warehouse.” In 2012, Infochimps (now CSC) leveraged its early use of stream processing, NoSQLs, and Hadoop to create a design pattern which combined real-time, ad-hoc, and batch analytics. This concept of combining the best-in-breed Big Data technologies will continue to advance across the industry until the entire legacy (and proprietary) data infrastructure stack will be replaced with a new (and open) one.
While unprecedented technological advances have been made in healthcare in areas such as genomics, digital imaging and Health Information Systems, access to this information has been not been easy for both the healthcare provider and the patient themselves. Regulatory compliance and controls, information lock-in in proprietary Electronic Health Record systems and security concerns have made it difficult to share data across health care providers.
Cloud Expo, Inc. has announced today that Vanessa Alvarez has been named conference chair of Cloud Expo® 2014. 14th International Cloud Expo will take place on June 10-12, 2014, at the Javits Center in New York City, New York, and 15th International Cloud Expo® will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
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Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
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Cloud Expo, Inc. has announced today that Larry Carvalho has been named Tech Chair of Cloud Expo® 2014. 14th International Cloud Expo will take place on June 10-12, 2014, at the Javits Center in New York City, New York, and 15th International Cloud Expo® will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone talks about a cloud-first or mobile-first strategy. It's the trend du jour, and for good reason as these innovative technologies have revolutionized an industry and made savvy companies a lot of money. But consider for a minute what's emerging with the Age of Context and the Internet of Things. Devices, interfaces, everyday objects are becoming endowed with computing smarts. This is creating an unprecedented focus on the Application Programming Interface (API) as developers seek to connect these devices and interfaces to create new supporting services and hybrids. I call this trend the move toward an API-first business model and strategy.
We live in a world that requires us to compete on our differential use of time and information, yet only a fraction of information workers today have access to the analytical capabilities they need to make better decisions. Now, with the advent of a new generation of embedded business intelligence (BI) platforms, cloud developers are disrupting the world of analytics. They are using these new BI platforms to inject more intelligence into the applications business people use every day. As a result, data-driven decision-making is finally on track to become the rule, not the exception.
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SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 5th year, larger than all other Cloud events put together.

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12th Cloud Expo All-Star Speakers Include...

Singer
Tummler
Singer
Associates

Taggart
SHI

Vekiarides
TwinStrata

Crooke
Intel

Saadi
SRA

Linthicum
Cloud
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LaMear
Fpweb.net

Renz
Code42

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Infosys

Ballabio
Akamai

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IBM

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Zimory

Bain
ScaleOut
Software

Lundberg
Hitachi Data
Systems

Skarda
Softlayer

Brown
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Testimonials
Great exhibits, great audience, great floor traffic, great conversations with IT leaders and folks in the channel."
TOM LAYDOS
Director, Marketing & Sales Operations at Evolve IP
 
We had a great experience! We look forward to helping the people we met at Cloud Expo build their businesses."
Cari.net TWEET
 
The 2012 Cloud Expo in NY was a great success for the Dell cloud team as we met with many customers, partners, and cloud technologists."
STEPHEN SPECTOR
Senior Product Marketing, Dell Cloud Services
 
Cloud Expo turned out to be an amazing gathering of entrepreneurs."

NISH BURKE
Product Marketing Manager, StorageCraft


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

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The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

Digital Transformation Blogs
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. SD-WAN helps enterprises to take advantage of the exploding landscape of cloud applications and serv...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure using the Kublr platform, and how Kubernetes objects, such as persistent volumes, ingress rules, and...
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Cloud Expo 2012 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group