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Demystifying #DataScience | @CloudExpo #BigData #AI #ArtificialIntelligence
Data science is about identifying those variables and metrics that might be better predictors of performance

[Opening Scene]: Billy Dean is pacing the office. He’s struggling to keep his delivery trucks at full capacity and on the road. Random breakdowns, unexpected employee absences, and unscheduled truck maintenance are impacting bookings, revenues and ultimately customer satisfaction. He keeps hearing from his business customers how they are leveraging data science to improve their business operations. Billy Dean starts to wonder if data science can help him. As he contemplates what data science can do for him, he slowly drifts off to sleep, and visions of Data Science starts dancing in his head…

[Poof! Suddenly Wizard Wei appears]: Hi, I’m your data science wizard to help alleviate your data science concerns. I don’t understand why folks try to make the data science discussion complicated. Let’s start simple with a simple definition of data science:

Data science is about identifying those variables and metrics that might be better predictors of performance

The key to a successful analytical model is having a robust set of variables against which to test for their predictive capabilities. And the key to having a robust set of variables from which to test is to get the business users engaged early in the process.

[A confused Billy Dean]: Okay, but I’m still confused. I mean, how does this really apply to my business?

[A patient Wizard Wei]: Well, let’s say that you are trying to predict which of your routes are likely to have under-capacity loads so that you can combine loads. In order to identify those variables that might be better predictors of under-capacity routes, you might ask your business users:

What data might you want to have in order to predict under-capacity routes?

The business users are likely to come up with a wide variety of variables, including:

Customer name Ship to location Customer industry
Building permits Customer tenure Change in customer size
Customer stock price Customer D&B rating Types of products hauled
Time of year Seasonality/Holidays Day of week
Traffic Weather Local Events
Distance from distribution center Open headcount on Indeed.com Tenure of logistics manager

The Data Science team will then gather these variables, perform some data transformations and enrichment, and then look for variables and combinations of variables that yield the best predictive results regarding under-capacity routes (see Figure 1).

Figure 1: Data Science Process

Role of Artificial Intelligence
[A less confuse Billy Dean]:
Ah, I think I understand, but what about all this talk about artificial intelligence? From some of these commercials on TV, it appears that robots with artificial intelligence will be ruling the world. Can you say Skynet?

[A still patient Wizard Wei]: Ah, that’s just marketing. Artificial intelligence is just one of many different tools in the predictive analytics kit bag of a data scientist. But artificial intelligence – while embracing some very sophisticated mathematical, data enrichment and computing techniques – is really pretty straightforward. All artificial intelligence is trying to do is to find and quantify relationships between variables buried in large data sets (see Figure 2).

Figure 2: Understanding Artificial Intelligence

[An inquisitive Billy Dean]: Okay, I’m starting to get it, but there seems to be some many
different analytic and predictive algorithms from which to choose. How does the business user know where to start?

[A growing frustrated Wizard Wei]: Ah, that’s the secret to the process. Business users don’t need to know which algorithms to use; they need to be able to identify those variables that might be better predictors of performance. It is up to the data science team to determine which variables are the most appropriate by testing the different algorithms.

Data Mining, Machine Learning and Artificial Intelligence (including areas such as cognitive computing, statistics, neural networks, text analytics, video analytics, etc.) are all members of the broader category of data science tools. Our data scientist team has experts in each of these areas, though no one data scientist is an expert at all of them (in spite of what they tell me). The different data science tools are used in different scenarios for different needs. Think of one of your mechanics. They have a large toolbox full of different tools. They determine what tools to use to fix a truck based upon the problem they are trying to solve. That’s exactly what a data scientist is doing, just with a different toolbox of algorithms.

No single algorithm is best over whole domain; so different algorithms are needed to cover different domains. Often combinations of algorithms are used in order to achieve the best results. To be honest, it’s like a giant jigsaw puzzle with the data science team constantly testing different combinations of metrics, data enrichment and algorithms until they find the combination that yields the best results.

[An enlightened Billy Dean]: I think I’ve finally got it. All of these different algorithms and techniques are just trying to help predict what is likely to happen so that I can make better operational and customer issues. But what’s the realm of what’s possible with data and analytics; I mean, how effective can my organization become at leveraging data and analytics to power my business?

[A proud Wizard Wei]: Great question, and the heart of the big data and data science conversation. Figure 3 shows how you could use these different data science tools to progress up the Big Data Business Model Maturity Index; to transition from running your business on Descriptive analytics that tell you what happened (Monitoring stage) to Predictive analytics that tell you what is likely to happen (Insights stage) to Prescriptive analytics that tell you what they should do (Optimization stage).

Figure 3: Leveraging Artificial Intelligence to drive Business Value

In the end, the data and the analytics are only useful if they help you optimize key operational processes, reduce compliance and security risks, uncover new revenue opportunities and create a more compelling, more prescriptive customer engagement. In the end, data and analytics are all about your business.

[A satisfied Billy Dean]: That’s great Wizard Wei! Thanks for your help!

Now, what can you do about my taxes…

To learn more about “Demystifying Data Science”, come to my Dell EMC World session: “Demystifying Data Science: A Pragmatic Guide To Building Big Data Use Cases” See you there!!

The post Demystifying Data Science appeared first on InFocus Blog | Dell EMC Services.

Read the original blog entry...

About William Schmarzo
Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting strategy and defining the Big Data service offerings for Hitachi Vantara as CTO, IoT and Analytics.

Previously, as a CTO within Dell EMC’s 2,000+ person consulting organization, he works with organizations to identify where and how to start their big data journeys. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide.

Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata.

Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications.

Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


CloudEXPO Stories
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. SD-WAN helps enterprises to take advantage of the exploding landscape of cloud applications and services, due to its unique capability to support all things cloud related.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure using the Kublr platform, and how Kubernetes objects, such as persistent volumes, ingress rules, and services, can be used to abstract from the infrastructure.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Top Stories for Cloud Expo 2013 East

... (more)

Best Recent Articles on Cloud Computing & Big Data Topics
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IT organizations face a growing demand for faster innovation and new applications to support emerging opportunities in social, mobile, growth markets, Big Data analytics, mergers and acquisitions, strategic partnerships, and more. This is great news because it shows that IT continues to be a key stakeholder in delivering business service innovation. However, it also means that IT must deliver new innovation despite flat budgets, while maintaining existing services that grow more complex every day.
Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan, Rex Wang, Vice President of Product Marketing at Oracle, discusses and dispels some of the common myths about cloud computing that still exist today.
Despite the economy, cloud computing is doing well. Gartner estimates the cloud market will double by 2016 to $206 billion. The time for dabbling in the cloud is over! The 14th International Cloud Expo, co-located with 5th International Big Data Expo and 3rd International SDN Expo, to be held June 10-12, 2014, at the Javits Center in New York City, N.Y. announces that its Call for Papers is now open. Topics include all aspects of providing or using massively scalable IT-related capabilities as a service using Internet technologies (see suggested topics below). Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded. Help plant your flag in the fast-expanding business opportunity that is The Cloud, Big Data and Software-Defined Networking: submit your speaking proposal today!
What do you get when you combine Big Data technologies….like Pig and Hive? A flying pig? No, you get a “Logical Data Warehouse.” In 2012, Infochimps (now CSC) leveraged its early use of stream processing, NoSQLs, and Hadoop to create a design pattern which combined real-time, ad-hoc, and batch analytics. This concept of combining the best-in-breed Big Data technologies will continue to advance across the industry until the entire legacy (and proprietary) data infrastructure stack will be replaced with a new (and open) one.
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Cloud Expo, Inc. has announced today that Vanessa Alvarez has been named conference chair of Cloud Expo® 2014. 14th International Cloud Expo will take place on June 10-12, 2014, at the Javits Center in New York City, New York, and 15th International Cloud Expo® will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
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Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
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We live in a world that requires us to compete on our differential use of time and information, yet only a fraction of information workers today have access to the analytical capabilities they need to make better decisions. Now, with the advent of a new generation of embedded business intelligence (BI) platforms, cloud developers are disrupting the world of analytics. They are using these new BI platforms to inject more intelligence into the applications business people use every day. As a result, data-driven decision-making is finally on track to become the rule, not the exception.
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SRA

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Zimory

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ScaleOut
Software

Lundberg
Hitachi Data
Systems

Skarda
Softlayer

Brown
Coraid




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Great exhibits, great audience, great floor traffic, great conversations with IT leaders and folks in the channel."
TOM LAYDOS
Director, Marketing & Sales Operations at Evolve IP
 
We had a great experience! We look forward to helping the people we met at Cloud Expo build their businesses."
Cari.net TWEET
 
The 2012 Cloud Expo in NY was a great success for the Dell cloud team as we met with many customers, partners, and cloud technologists."
STEPHEN SPECTOR
Senior Product Marketing, Dell Cloud Services
 
Cloud Expo turned out to be an amazing gathering of entrepreneurs."

NISH BURKE
Product Marketing Manager, StorageCraft


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

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The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

Digital Transformation Blogs
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. SD-WAN helps enterprises to take advantage of the exploding landscape of cloud applications and serv...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure using the Kublr platform, and how Kubernetes objects, such as persistent volumes, ingress rules, and...
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Cloud Expo 2012 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group