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You Are the Network | @CloudExpo #BigData #IoT #IIoT #M2M #API #DX #AI
To fully grasp our connectivity, we must look at the speed of life today

First there was the Stone Age. Then we learned how to manipulate and smelt metals, which led to an Agrarian age. From there, machines helped bring about the Industrial age, then the Space Age. So where are we now?

Shall We Call It the Network Age?
Metcalfe's Law holds that the value of a connected network, telecommunications in the parlance of his day, is proportional to the square of the number of connected users. Or stated more simply, the utility of a connected ‘thing' increases as more and more ‘things' are connected. The telephone acts as an easy example. One phone by itself is a paperweight, but one million connected to the same network is immeasurably powerful.

We live in a day of increasing connectivity. Think back to just a few years before the ubiquitousness of the Internet. How did we look up information? A phonebook for a phone number? An encyclopedia for random information? How did we we find more targeted information? How well did a movie perform on its opening weekend? Who won the academy award for best actress in 1980? What was the high temperature in Nagasaki yesterday? These questions required real research. Today, they require only a smart phone, tablet or any web-connected device. Even a smart watch will provide you with answers in milliseconds.

In short, the very nature of a thing changes with connectivity. A telephone isn't just a phone, it's a voice portal to millions of others. This applies to us as well. As people, we are changed as a result of our ready access to a near limitless supply of information, facts, anecdotes and dumb cat jokes. It's not just the availability of this information, it's how we live our lives knowing we have this access. Who hasn't been at a dinner, heard a song, and opened up Shazam to identify the music playing? Or googled a movie to remind us of the lead actor whose name we forgot?

I remember years ago, in the late '80s, working with a customer and arguing for the utility of networking their office PCs. At the time, each person had their own printer and files were moved from desk to desk via floppy. I failed in making my case and, I'll note, they were out of business a few short years later. I am not implying causality, but a company today that doesn't see the changes in the world around them will likely see a similar fate in their future.

No one of us can pretend to live, work, or play in isolation any longer. Whether we are a fisherman in southern China or an executive on Wall Street, we are connected to each other by virtue of our connections to technology. It is the age we live in. We cannot change that.

By extension, the isolationist aims of some politicians simply fail to recognize our world today. Nations have tried to shut down some Internet sites or censor access entirely. Most fail, while others have been overthrown. Remember the Arab Spring? In addition, this connectivity has brought about a profound change in many third world countries. To stop jobs from moving overseas one would have to shut down the Internet to prevent companies from using overseas labor, or cut satellite feeds, and transoceanic cables.

What we see with increasing regularity happening in many of these lands that embrace open access to information is an increase in education levels, standards of living, and a slow normalizing of costs. This connectivity has fundamentally shifted the balance of power in the world.

We can no more become isolationist than we can revert to a stone age society. Not one of us would stand for it.

Speed
To fully grasp our connectivity, we must look at the speed of life today. How long did it take someone to research an article, paper, or book 50 years ago? How long did it take to travel to Europe 100 years ago and at what cost? How much did a long distance call cost only a generation ago? Today, I can have a video call with someone anywhere on the globe instantly, and at an effective cost of zero. How has this changed us?

Speed has a profound effect on our lives - from expectations of traffic when traveling or commuting, to responsiveness of websites when shopping. Speed is an extension of convenience. Would you rather go to a mall to purchase a book today, or order one online from Amazon? Better yet, log on with your Kindle and have it instantly. One result of this shift, of course, is that retail bookstores, and ultimately as Amazon expanded its offerings, retailers in general, began to close their doors, and lately in increasing numbers.

Similarly, in years past, we chose where to live based on access to quality schools and jobs. Today, a growing number of people work remotely, while still more take advantage of online schooling. Speed has changed the retail landscape, where we choose to live and, by extension, changed our world.

At the same time, we always demand more speed. We are hardwired to be more efficient. To do more, in less time, with less effort. Build a bigger, wider, highway and more traffic will find it. Increase the speed of a network, more people will use it. Unsure about this? Try driving through traffic in LA or Toronto.

Power
These changes have negative consequences as well as positive ones. Napoleon realized the value of the third dimension when mounting his armies. He recognized that air superiority could win the day, and so he introduced artillery and other airborne weapons not yet seen by his rivals. Similarly, the United States leveraged the air to save the day in World War I. In the 20th century, nations battled nations, and the winner, while both carrying superior intelligence, numbers and power, was able to realize and take advantage of a world not yet recognized by their enemies.

Today, the nature of power has shifted, and world leaders face an ugly future if they fail to see it. So too must business leaders recognize this paradigm shift in the world and, by extension, in their customers. Amazon killed far larger retailers with their business model. Apple's iTunes fundamentally changed the music industry, while Netflix forced the shuttering of Blockbuster stores and helped change how we consume media. The common theme is seeing a different future brought about by connection. The power is in the network, and those leaders who understand and leverage this, will rule the future.

Sadly, the ugly side of this is that many terrorist networks have figured out how to leverage networks and connectivity before many of our traditional world leaders. Just as military strength ruled the day in the previous century, network power and understanding it will rule tomorrow's world.

Value
At the same time, we must also recognize we are the sum of our connections. As the network grows, so grows our value. The tide is rising and so to do all the ships. Each additional point or connection to us, no matter how remote or small, increases the overall value of us and our collective networks.

Conclusion
As we look to the future, we must understand this is more than another ‘paradigm shift' in our society. This amounts to a redistribution of power in ways heretofore unknown in human experience.

In days gone by, power was concentrated among the few. Military leaders, the clergy, and wealthy merchants controlled most of the world's power up until the 17th century. The Industrial Age saw power slowly redistributing as capitalism took hold, and led to the rise of the middle class.

Today, however, networks both concentrate power among those who control networks, while also distributing it to users. More power has been placed in the hands of ‘everyman' than ever before. Think about the supercomputer most of us carry in our pockets and purses everywhere we go.

Networks are also made up of many complicated pieces. Routers, servers and switches make up the technical backbone. These are complicated items, but predictable and understandable. Together, they make up a complex system. Complex things, on the other hand, are randomized and unpredictable. A car is complicated, but predictable (at least to some extent). Traffic, however, is complex. Both have complicated pieces, but complex things are more unpredictable, like the weather, ocean currents, or storms.

In addition, complex systems lead to the creation of things previously unfathomable. Think about Linked in, Facebook or Snapchat as contemporary examples. Without their network of users, they are single web pages. They are nothing. Similarly, Uber, Airbnb, and other examples have led to the creation of new systems previously unimaginable. These networks have also arisen with remarkable speed, and created immense riches for their founders.

Sadly, terrorist groups have also formed upon these network backbones. ISIS emerged from this complexity. This process of creation of the unimaginable is only just accelerating.

At their core, networks contain enormous power. To control such a system is arguably to control anyone connected to it, or at least to dramatically influence those users, or connections. Think about when we search for information. When we do a Google search, do we trust the results implicitly, or second guess them?

Today's networks are increasingly led by a young, technically savvy group of technorati with limited experience with our world history, its politics or philosophy. Yet our world is led by a group of leaders with no experience with these new networks. Think about this market contrast between those running technology companies and those running countries. We cannot go back, we can only look forward.

To quote Joshua Cooper Ramo, author of The Seventh Sense, who does a wonderful job of summarizing this new world order: "One thing is clear. If we are going to play a role in shaping our world. We don't have much time."

And remember, you are the network.

About Chuck Fried
Chuck Fried is the President and CEO of TxMQ, a consulting company which works with mid market up through global 2000 companies to help them understand these new realities. He is also a father of 10, grandfather of one, husband of 31 years, and a wildly mediocre triathlete. He can be reached at chuck@txmq.com.
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Cloud Expo - Cloud Looms Large on SYS-CON.TV


Cloud Expo 2013 East Opening Keynote by IBM
In this Cloud Expo Keynote, Danny Sabbah, CTO & General Manager, Next Generation Platform, will detail the critical architectural considerations and success factors organizations must internalize to successfully implement, optimize and innovate using next generation architectures.
Lisa Larson, Vice President of Enterprise Cloud Solutions of Rackspace Hosting Live From New York City
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It's a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hybrid cloud ignites innovation and empowers developers to focus on what they need. A hybrid cloud blends the best of all worlds, public cloud, private cloud and dedicated servers to fit the needs of developers and offer the ideal environment for each app and workload without the constraints of a one-size-fits-all cloud.

Keynote: Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.

Go Beyond IaaS to Deliver "Anything As a Service"
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Join us to learn about the new ITaaS model and how to begin the transformation.


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Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
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The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
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Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
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SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 5th year, larger than all other Cloud events put together.

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12th Cloud Expo All-Star Speakers Include...

Singer
Tummler
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Associates

Taggart
SHI

Vekiarides
TwinStrata

Crooke
Intel

Saadi
SRA

Linthicum
Cloud
Technology
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Fpweb.net

Renz
Code42

Sagar
Infosys

Ballabio
Akamai

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IBM

Baumann
Zimory

Bain
ScaleOut
Software

Lundberg
Hitachi Data
Systems

Skarda
Softlayer

Brown
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Testimonials
Great exhibits, great audience, great floor traffic, great conversations with IT leaders and folks in the channel."
TOM LAYDOS
Director, Marketing & Sales Operations at Evolve IP
 
We had a great experience! We look forward to helping the people we met at Cloud Expo build their businesses."
Cari.net TWEET
 
The 2012 Cloud Expo in NY was a great success for the Dell cloud team as we met with many customers, partners, and cloud technologists."
STEPHEN SPECTOR
Senior Product Marketing, Dell Cloud Services
 
Cloud Expo turned out to be an amazing gathering of entrepreneurs."

NISH BURKE
Product Marketing Manager, StorageCraft


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

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The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

@CloudExpo Blogs
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant that knows everything and can respond to your emotions and verbal commands!
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migration and discuss ways to control cloud costs.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations and optimization to employee training and insights, all ultimately create the best customer experie...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual business failure.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous architectural and coordination work to minimize the volatility of the cloud environment and leverage t...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. This leads to a waste of cloud resources and increased operational overhead.
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers to house increasing amounts of storage infrastructure.
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost and increase in speed. Sometimes in order to reduce complexity teams compromise features ...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a leader in the space, it’s necessary to accommodate, incorporate, and exploit the new breed of enterprise...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and business benefits that cloud bursting provides, including increased compute capacity, lower IT investment,...
Digital transformation leaders have poured tons of money and effort into coding in recent years. And with good reason. To succeed at digital, you must be able to write great code. You also have to build a strong Agile culture so your coding efforts tightly align with market signals and business outcomes. But if your investments in testing haven’t kept pace with your investments in coding, you’ll lose. But if your investments in testing haven’t kept pace with your investments in coding, you’ll lose. Here’s why: Reason #1: Functional testing is one of your worst DevOps bottlenecks.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's application ecosystem, tweaking existing software to stitch various components together leads to sub-optimal ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. That means serverless is also changing the way we leverage public clouds. Truth-be-told, many enterpris...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering management. To date, IBM has launched more than 50 cloud data centers that span the globe. He has be...
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Cloud Expo 2012 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group